Are You Dealing With Bad Reviews?

I had started a comment on a blogger friend's article and decided to create an article instead because it had grown larger and more complex than what I believe is appropriate for a comment. Thank you, Auden, for inspiring this post.

I'll quote the original question which prompted this response: 

There's a ton of advice out there on how to deal with bad reviews. They like to say "dwell on the good reviews." What if you don't have any glowing reviews to off-set the negative/indifferent ones?

I've had my two short stories on Amazon since 2012 and one of them has exactly one review and the other a whopping five reviews. I can tell you this much. I didn't ask for reviews, but when I got them, I was pleased. I'm far from inspired by the numbers, but I'm flattered by and appreciate the favorable responses by those who appreciated my work. However, I've not written or produced much these days and that makes me sad.

On the contrary, though a bad review has to hurt, it's not a lost cause, because bad reviews are those things that prompt you to explore and improve! Especially if you're passionate about storytelling.

Here are some questions to ask yourself if you feel you're not getting the feedback you desire. Do you attend a lot of writing conferences? I know they can be expensive, but the advice and information you walk away with is so wonderful! Have you joined a writing critique group? In-person group sessions can help your writing out quite a bit. Don't shrink away from advice and constructive criticism. It's out there. 

I've joined both, the Tallahassee Writers Association and the Florida Writers Association. Both organizations have welcomed me in such ways I can't even explain. You need to be around people who are driven and wired the same way you are in order to learn the lessons and solutions of the trade. These folks are willing to be there for you because their struggles are the same. 

Lethal Injection, The Seed is 7 pages, received almost 400 downloads, and I have 5 reviews, 1 from a relative. The story has no action but is described as powerful. How does that happen? Writing classes, conferences, critiques, and encouragement helped my confidence in putting the story out there. It's the readers who will figure out if it works or if it doesn't. If it doesn't work, I agree, it would be helpful if readers would provide better feedback. Unfortunately, they are not required to give anything of value. It's other writers who will fill that void.

So how do we improve as writers and storytellers? Stephen King advises that we read, read, and read some more. However, how do you take the time to read if you're pumping out novel after novel? After all, Dean Koontz does it! He has an excuse. He's famous and people buy his books because it's branded already. Come on! He's Dean Koontz. 

If you don't have the time to read much, do like I do. Audio books! They are great because I pop them in on my way to work, and they start up again when I'm driving home. 

:)

Hope I've been helpful in some ways.

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Social Analytics and Your Story

Have you ever wondered what your impact is as a start up author or publisher, especially if you don't have big business behind you? Stephen King and Dean Koontz don't have to ponder such things because someone else is doing that grunt work. This leads to a very popular question among new authors and publishers in today's digital world, because "sales numbers" are not as important as influence. At least, not at first! We're trying to establish a base and haven't even considered sales. How do we gain traction from the beginning?

We are coming into an age where information is freely available and people out there are proving that this data is more important in gaining power and influence than are sales numbers. Information is freely provided because it is acquired at less cost than past methods. As with drug addiction, if you peddle the product for free and if it's good stuff, they'll come back in droves!

You save money and effort while using today's freely acceptable modes of pushing your data. Facebook is free, Twitter is free. You have all these avenues of marketing potential. But, what do you sacrifice by navigating in the dark with no direction? Your time! And, with little feedback.

What's missing? Analysis and decision making are lacking. All this data means nothing when the other guy is using theirs to make decisions which beat you out in the market place. They know what the data means and they know how to produce more content via reviews and conversational feedback, which in turn allows them to target in a way to maximize on the knowledge they gained by analyzing the mined data they have accumulated. Say what?

Simple terms. What do they have that you don't? Direction and a budget, sustained by years of branding and accumulating that base you're trying to establish.

Here are the questions you need to ask yourself when promoting your product.

Brand: What is your message?

Stephen King: I can produce horrific stories that will make you lose sleep at night.

Mission: What goals have you established which will live up to your brand?

Stephen King: I will write 3 novels that will creep you out!

Scope: How will you reach your goals without diluting your brand?

Stephen King: I will write from my heart and not listen to all these folks who give feedback saying that I should do something other than write 3 novels that will creep you out.

Feedback: What feedback will you utilize to reinforce dedication to your brand?

Stephen King: I will not wait for feedback in the form of fan mail and gratuitous visits to my estate. I will go out into bookstores and institutions who invite me to speak and I will listen to my consumers, the readers of my books. If they're not happy, it's time to change my brand or the execution of my message.

What is your message to your audience?


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New Design Launch and Snow Leopard Excerpt

This is not the story I'd promised with the launch of my new look and feel for Are We There Yet? Instead, I'm sharing with you the things which keep me captivated in this world of reading and writing fiction: a world where our protagonists, villains, antagonists, and other supporting characters spring from the imaginations of writers who use nothing more than mere words to engage us and suck us into the madness.

Madness?! What do you mean madness?

Freaky mad!!  Or just freaky?

What else would you call it when you block yourself off from the rest of the world to drink in the surroundings of some fictional tale involving murder, mayhem, and chaos? Or a futile fair tale romance that could never be because, in reality, we're not as perfectly beautiful, wealthy, and flawless as our fictional heroes and heroines?

The things that captivate me while reading a fictional story is the imagery. The way a writer can describe a sound or color.  I like Steven King's description of the sound made by a hungry stray dog while ripping hair from the scalp of a dead man. It was in his book Gerald's Game.  The scene was hideously gruesome, and so vividly clear that I could actually hear the sound itself, even though I would never have imagined it before.

Another thing that I like is the bringing together, in an artistic way, events which trigger a particular emotion. Sort of like in Enchantment, where Orson Scott Card describes the villainous witch, Baba Yaga. She is brushing her hair in front of this magical mirror which makes her look young and beautiful. She hums a tune while her husband watches in disgust. Through his own eyes, he sees a witch-like, wrinkled, and hideously grotesque blob. It makes you kind of forget how evil and awful she is for a moment, and you feel pity for her.  Amazing, isn't it?

Yes, it's madness, sort of. Who in their right mind would feel sympathy for an evil, villainous, sub-human monster? If written well, I would.

And since I didn't share with you a story, here's an excerpt from one of my first short stories published on Amazon, Snow Leopard. But first, a one sentence blurb to put things in context.

A human specimen is prepared for the surgical removal of her scalp, which will be transfused onto the crown of a tribal leader, King to a subhuman species of feline crossbreeds.

The surgical lines outlined the subject's forehead with a path leading toward the nape of the neck. Fiona placed both hands in the middle of the subject's forehead. She sank two nails into the flesh and dark droplets of blood seeped onto the clean surface of the skin, one droplet meandering down the slope of the nose, sinking into the crevice of the nostril, and finding its way to the lips, where it emptied itself like a creek into the mouth of a river.

They worked better than a scalpel, moving to either side of each temple and then around the ears. Fiona continued with the incision until she reached the endpoint at the back of the neck, not missing any strands of the precious red mane. When the incision was complete, Fiona looked at Franz and nodded.  

He reached over and pinched the edges of the subject's exposed skin at the top of the forehead, careful to maintain a grip, the blood slipping between his fingers. He was not a surgeon, yet grateful for not having to maintain his nails like Fiona. 

He pulled the bloody skin away from the skull. It peeled much like the skin of a grape. He maintained the integrity of the incision by following along the slit, pulling the skin away from the thin membrane protecting the skull. When the entire scalp was free, he plopped the newly acquired piece onto the slab of ice. He would later wheel it into the adjoining room, where lay Han, the tribe leader awaiting his prized mane of red human hair. 

What captivates you and keeps you engrossed in a fictional world?



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Joyland by Stephen King - A Carnival Itself

I just finished Joyland, by Stephen King. It is a Hard Case Crime book and a very different feel for a King novel, at least it was for me. Maybe he's getting older and this is the first one of his books I've read since Gerald's Game, published over twenty two years ago. I'm not saying I didn't enjoy it tremendously, I did. It was just different.

The story's narrator is an old man, reminiscing about his years as a newbie carny worker at an amusement park known as, none other than, you guessed it...Joyland! It is a place filled with lots of movement, visuals, smells, sounds and it's a reminder to me how King manages to keep one in the story. With a carny killer on the loose, a story unfolds revealing lost love, binding friendships, and a summer to remember.

This novel was a page turner for me. Not from the standpoint of a King fan, but as a reader who doesn't have much time to find herself engrossed in a lengthy story. I've picked up books which are fast paced and never finished them because work, family, and other things tend to come up, whisking me away from my chosen novel.

This was not a fast paced read, but a thorough exploration of a carnival and its intricate involvement in bringing plot points together while the more intimate story unfolded. There are several reasons why Joyland kept me engrossed.

1. The reader stays in the setting, never (for a lengthy period of time) being removed from the fictitious world that is Joyland.
2. Who cannot relate to carnivals? Funnel cakes, cotton candy, rides, games, and the pretty girl walking away with the giant stuffed animal you could never figure out how to win for yourself. It's all there!
3. Young love and all those things that go with it: the silly, the embarrassing, and the unforgiving. King never forgets to bring us back to these events through his characters, and very well-developed they are.
4. The crimes never detracted from the story. They were the underlying pieces which kept me motivated to move forward, but the characters and the setting are what kept me in place, wanting to read more, never chancing to dog-ear a page unless I absolutely had to.
5. The world is filled with a new language, clearly translated as carny talk. You'll find a new appreciation for all things carny the next time the annual fair comes to your town!

I have a renewed interest in reading again, thanks to King's Joyland. Try it out and let me know your thoughts. If you've read it already, do you agree or disagree with these key points? If you haven't read it yet, what was your favorite King novel thus far?

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